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Advertising / Commercial Ventures An annotated bibliography of resources (articles, documents, and web pages) that deal with corporate involvement in K-12 schools. Compiled by an information specialist. http://www.bctf.ca/info/research/advertising.html (Added: Mon Apr 04 2011 Hits: 0 Rating: 0.00 Votes: 0) Rate It Review It BadAds.org Site has tools and suggestions to put an end to intrusive advertising. Includes information for parents, teachers, and kids. http://www.badads.org/ (Added: Mon Apr 04 2011 Hits: 0 Rating: 0.00 Votes: 0) Rate It Review It Branded for Life? Christian Science Monitor report on marketing efforts to develop brand loyalty with children. http://www.csmonitor.com/2002/0401/p15s02-wmcn.html (Added: Mon Apr 04 2011 Hits: 0 Rating: 0.00 Votes: 0) Rate It Review It Captive Kids: A Report on Commercial Pressures on Kids at Schools A stream of commercial messages are reaching today's kids at school. http://www.consumersunion.org/other/captivekids/prologue.htm (Added: Mon Apr 04 2011 Hits: 0 Rating: 0.00 Votes: 0) Rate It Review It Citizens' Campaign for Commercial-Free Schools Works to protect the right of Washington children and youth to a commercial-free education. Includes upcoming events, action alerts, newsletters, and how to get involved. http://www.scn.org/cccs/ (Added: Mon Apr 04 2011 Hits: 0 Rating: 0.00 Votes: 0) Rate It Review It Commercialism in Education Research Unit CERU, directed by Professor Alex Molnar, conducts research, disseminates information, and helps facilitate dialogue between the education community, policy makers, and the public at large about commercial activities in schools. http://epicpolicy.org/ceru-home (Added: Mon Apr 04 2011 Hits: 0 Rating: 0.00 Votes: 0) Rate It Review It FAIR - The Commercialization of Children's Public Television The 15-second announcements that bracket PBS kids' shows are growing increasingly commercial. These "enhanced underwriter acknowledgments" are public broadcasters' solution to funding problems in the wake of reduced government support. But are they legal? Many underwriter advertisements seem to contradict communications law, Federal Communications Commission (FCC) regulations and even PBS's own guidelines. http://www.fair.org/index.php?page=1032 (Added: Mon Apr 04 2011 Hits: 0 Rating: 0.00 Votes: 0) Rate It Review It Fighting the cola wars in schools Washington Post article looks at the implications of Coca Cola and Pepsi's efforts to sell soda in schools. http://washingtonpost.com/wp-srv/national/colawars032399.htm (Added: Mon Apr 04 2011 Hits: 0 Rating: 0.00 Votes: 0) Rate It Review It Obligation, Inc. Seeks to empower citizens with the resources they need to protect children from the popular culture. http://www.obligation.org/ (Added: Mon Apr 04 2011 Hits: 0 Rating: 0.00 Votes: 0) Rate It Review It PTAs and Commercialism in Schools Speech given by Charlotte Baecher of Consumers Union in February 1999 to approximately 150 PTA representatives in New York State. http://epsl.asu.edu/ceru/Community%20Corner/baecherspeech.html (Added: Mon Apr 04 2011 Hits: 0 Rating: 0.00 Votes: 0) Rate It Review It Public Education: Commercial Activities in Schools A US government report shows commercialism in public schools to be "widespread and on the rise." http://www.gao.gov/archive/2000/he00156.pdf (Added: Mon Apr 04 2011 Hits: 0 Rating: 0.00 Votes: 0) Rate It Review It Rethinkingschools.org - Teachers Beware: Corporate Science Invades our Schools Corporate-sponsored materials are being used more frequently in schools, often because it is free of charge. The author is concerned about the bias in such materials. http://www.rethinkingschools.org/archive/17_01/Bewa171.shtml (Added: Mon Apr 04 2011 Hits: 0 Rating: 0.00 Votes: 0) Rate It Review It Selling America's Kids: Commercial Pressures on Kids of the 90's Consumers Union report surveys trends in marketing directed to kids, and points to problems that should be addressed by parents, schools, and the government. http://www.consumersunion.org/other/sellingkids/index.htm (Added: Mon Apr 04 2011 Hits: 0 Rating: 0.00 Votes: 0) Rate It Review It Sponsored Schools and Commercialized Classrooms Report on schoolhouse commercializing trends in the 1990s. Introduction analyzes Greenbrier High School's "Coke in Education Day" and includes a lengthy press review. http://epicpolicy.org/publication/sponsored-schools-and-commercialized-classrooms (Added: Mon Apr 04 2011 Hits: 0 Rating: 0.00 Votes: 0) Rate It Review It

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